Spring is here in South Louisiana and with that comes riding season for motorcycle enthusiasts. April generally launches large group rides, rallies and other events for bikers nationwide.
Shannon Wilkerson, marketing manager at Cajun Harley Davidson, said their brand is celebrated because of the sense of community surrounding each dealership, and it embraces people from all walks of life. “The biker community is the most diverse community that you will find anywhere,” said Wilkerson. “You have riders that are going on short rides and cross-country rides representing every race, gender, and income bracket. For them, demographics come together in one title — ‘biker.’”
Wilkerson noted that women riders are the fastest growing demographic of Harley riders, as evidenced by the many women’s riding clubs that come through the Cajun Harley Davidson facility. Not only is the dealership a place to stock up on riding gear and tune-ups, it’s also a place to take classes at Harley’s Rider Academy — even if you’ve been riding your whole adult life. “Riders are always looking
to improve their skills because that’s something that’s never ending,” Wilkerson added. “There’s always room for improvement.”
Part of the course is taught in the H.O.G. (Harley Owners Group) room, a place that Wilkerson says all Harley owners should enjoy. Every weekend the group goes on at least two rides, so it provides the perfect opportunity to get involved with a strong community of riders.